A Moya Group programme · Young adult wellbeing
Bloom Pathways — an Ubuntu-rooted 10-week journey for young people.
Five pillars
What Bloom develops.
Every week strengthens one of five pillars — a whole-person view of flourishing, from inner life to contribution in community.
Self
Identity, values, VIA character strengths and self-compassion.
Mind & Body
Emotional intelligence, regulation, sleep and everyday wellbeing.
Relationships
Boundaries, communication, Ubuntu, family and peers.
Future
SMART goals, decision-making, career direction and money basics.
Contribution
Leadership, service, civic and community impact.
What each week includes
A blended, measurable programme.
Bloom is a structured 10-week journey delivered through a mobile-friendly app, supported by trained facilitators and qualified clinicians. It's designed to work at scale without losing the human relationship that makes real change possible.
Theory & video
Short, plain-language intros to each week's idea.
App activities
Interactive exercises, journaling and assessments (VIA, PHQ-9, GAD-7 where appropriate).
Group session
A facilitated peer circle that turns insight into shared momentum.
1:1 counsellor session
Clinical depth and personal application with a qualified counsellor.
Kira AI companion
Daily reflection, encouragement and a crisis-aware safety valve — Kira never replaces a counsellor.
Wellbeing dashboard
Weekly check-ins, PHQ-9 and GAD-7 trends, engagement and optional biometric data.
The journey
Ten weeks, ten themes.
| Week | Theme | Focus |
|---|---|---|
| Week 1 | Self-discovery & identity | Who am I? Cultural identity map, story of self, Ubuntu foundations. |
| Week 2 | Values clarification | Values sort, life-direction compass, what truly matters. |
| Week 3 | Character strengths (VIA) | Discover signature strengths and use them in everyday life. |
| Week 4 | Emotional intelligence | Emotion wheel, regulation skills, self-compassion practice. |
| Week 5 | Relationships & boundaries | Healthy connection, active listening, assertive boundaries. |
| Week 6 | Resilience & wellbeing | Stress, sleep, mind-body care, building a resilience inventory. |
| Week 7 | Decision-making | Frameworks for hard choices, peer pressure, ethical reasoning. |
| Week 8 | Life skills & financial literacy | Budgeting, work readiness, SA job-market basics. |
| Week 9 | SMART goals & future planning | Career exploration, goal design, action steps. |
| Week 10 | Leadership & contribution | My role in the circle — Ubuntu in action, synthesis and graduation. |
Outcomes we measure
What good looks like.
Bloom is built around measurable change — clinically meaningful, developmentally honest and safeguarding-first.
| Outcome | How we track it |
|---|---|
| Wellbeing trajectory | PHQ-9 and GAD-7 movement across the 10 weeks. |
| Strengths growth | VIA top-strengths applied in daily life. |
| Engagement | Module completion, journaling streaks, session attendance. |
| Safeguarding | Crisis escalations actioned and time-to-support. |
| Belonging | Ubuntu and community connection self-report. |
Roadmap
Three apps, one mission.
Bloom Pathways is live for young adults today. Two age-adapted siblings are on the roadmap so the same Ubuntu-rooted developmental model can meet young people earlier.
Now
Bloom Pathways (18–25)
Flagship programme, live — emerging adulthood, career, financial and identity tasks.
Next
Bloom Teens (14–17)
Age-adapted modules, guardian consent and moderated community.
Then
Bloom Juniors (10–13)
A playful 'Buddy' companion, sticker rewards and full parent visibility.
Who Bloom is for
Partners, clinicians, funders and families.
Bloom is designed to plug into the systems that already surround young people.
Schools & youth NGOs
Running life-skills or wellbeing programmes at scale.
Counsellors & clinics
Seeking a structured between-session companion for clients.
Funders & CSI partners
Investing in youth mental health in South Africa.
Parents & guardians
Looking for guided developmental support for young people.
Safeguarding & POPIA
Safety and data care, built in from the start.
Bloom often involves sensitive wellbeing data and young people who may be vulnerable, so the programme is built to POPIA standards from day one — we collect only what we need, protect it carefully, ask for clear consent, and take extra care with health information and anything involving minors.
Clinically, we avoid diagnostic labels, have clear self-harm escalation pathways and keep firm boundaries around what an app should and shouldn't do. When a young person needs a person, Kira hands off to one — she never stands in for a counsellor.
Considering a Bloom pilot?
We're looking for pilot partners for the 14–17 and 10–13 apps, counsellors to join the facilitator network, and funding to help us finish the adolescent apps and run a proper outcomes study.